How ideas are scored

The evaluation framework

Every idea is scored across four dimensions. Scores are 1–5. High credibility + low effort = prioritise. High credibility + high effort = plan carefully. Low credibility + any effort = validate first.

Idea quality
How strong is the core concept? Is it genuinely novel, strategically important, and aligned with Bloom's mission?
1 Weak 3 Good 5 Exceptional
Credibility
How well-evidenced is the approach? Is there research, precedent, or expert validation behind it?
1 Speculative 3 Supported 5 Evidenced
Time
How long to design, build, and validate? Scored inversely — 5 means quick, 1 means multi-year commitment.
1 Years 3 Months 5 Weeks
Effort
How much resource (engineering, content, partnership, legal) does this require? Scored inversely — 5 means minimal, 1 means enormous.
1 Enormous 3 Moderate 5 Minimal

Ideas pipeline

The pipeline

Click any idea to expand the full evaluation. Ideas are grouped by category with jump links below. Add new ideas by appending to this document.

01
Product · UX Design

Illustrated animal feelings check-in In spec

5 bespoke illustrated animals representing regulation states — no words, no numbers
Phase 1 · MVP
Idea
5
Credibility
5
Time
3
Effort
3

Replace all word-based and number-based emotion scales with five bespoke illustrated animals that each embody a regulation state. Critically, these are not just "happy/sad" — they map to the polyvagal regulation states Bloom's AI already tracks. The same five animals used by a 3-year-old in the Early Years companion are the ones a 16-year-old uses. Continuity across the entire product journey.

Why it matters

  • Children with alexithymia (difficulty identifying emotions) cannot use word-based scales reliably
  • Numbers (1–5) invite social comparison and masking — children report what they think is expected
  • Animals create psychological distance that makes honest reporting safer
  • Bespoke illustrations are a brand asset and IP — cannot be copied

Execution requirements

  • Commission specialist children's illustrator with therapeutic/SEN experience
  • The five animals must be designed with an educational psychologist's input on which states to represent
  • Illustrations need to work at small sizes (mobile) and large (tablet), across skin tones and cultural contexts
  • Animation states (resting, selected, transitioning) to be specified before commissioning
Precedent: The Zones of Regulation framework (Kuypers) uses colour zones with some visual metaphor. Bloom's animal approach is more emotionally resonant and less clinical. The NSPCC's PANTS campaign demonstrates that the right illustration style can make difficult concepts accessible to young children. Brief should specify: warm, non-threatening, slightly quirky, universally readable.
03
Product · Engagement

The Bloom creature — a living companion that grows with participation In spec

A plant or creature that grows visibly with showing up — never with getting things right
Phase 1 · MVP
Idea
5
Credibility
5
Time
3
Effort
3

Every child's Bloom companion begins as a seed. Over time — through attending sessions, trying things, coming back after difficult days — it grows. It never wilts when the child is absent. It never grows faster when they answer more correctly. It grows because they are here and trying. The creature is the product's emotional centre and its most powerful differentiator from every gamified EdTech on the market.

Design principles

  • Growth tied exclusively to participation and effort — never to correct answers
  • Growth is slow and visible — noticeable week-on-week, not session-by-session
  • No regression, no wilting — absence is never penalised
  • The creature should be customisable in name and minor appearance, not in the growth mechanic
  • Must be illustrated with the same bespoke care as the feeling animals

Growth triggers (what makes it grow)

  • Completing any session — regardless of outcome
  • Returning after a break of any length
  • Attempting something difficult, even if not completed
  • Using a break tool or regulation strategy (showing self-awareness)
  • Adding to the growth journal
  • Helping the creature "understand" something (creative application tasks)
The research basis: Self-Determination Theory (Deci & Ryan) is unambiguous — intrinsic motivation requires autonomy, competence, and relatedness. The creature addresses relatedness directly. It is not a reward. It is a relationship. Research with young children suggests attachment to a character can support learning (Calvert et al., 2019). The key design constraint is that the creature must feel alive, not transactional.
05
Product · Content

Growth journal — a timeline of moments, not a trophy cabinet In spec

The child sees their own journey accumulating — visual, chronological, calm
Phase 1 · MVP
Idea
5
Credibility
4
Time
4
Effort
3

The growth journal is not a portfolio and not a certificate collection. It is a living record of the child's journey — moments, discoveries, things they tried, things they found hard, things they loved. Chronological. Calm. Theirs. The child sees themselves accumulating experience and capability over time — not performing for an audience.

Design principles

  • Chronological timeline format — not categorised or sorted by subject
  • Each entry is a moment: a drawing, a sentence they wrote, a problem they cracked, a session they got through
  • Auto-generated entry proposed by AI after each session — child approves wording before it goes in
  • Visual-first: illustrations, the Bloom creature's growth states, colour — not text-heavy
  • No comparison with other children anywhere in the UI

What goes in the journal

  • A snapshot of the Bloom creature's state that day
  • One thing the child learned or tried (in their words, AI-assisted)
  • Creative work: drawings, voice recordings, stories
  • Breakthrough moments: "Today I finally understood fractions"
  • Difficult days acknowledged honestly — not erased
  • Shareable with parents (with child's permission)
10
Product · Community

Parent community — internal to Bloom with external signposting To design

Safe, moderated, condition-grouped. Inside Bloom's ecosystem — not outsourced to Facebook
Phase 2
Idea
5
Credibility
4
Time
2
Effort
2

The case for keeping the community internal: Bloom controls the safeguarding, the moderation tone, and the thread back to the product experience. Parents who find community in Bloom stay in Bloom. External communities (Facebook groups, Reddit) are valuable for awareness but create no retention and risk Bloom's reputation if something goes wrong there.

Community design principles

  • Grouped by condition, child age, school stage, and local area
  • Specialist moderation — not automated, actual humans with SEN knowledge
  • Monthly "ask an expert" live sessions with advisory panel members
  • Parent-to-parent mentoring: parents further along the journey supporting those just starting
  • No harmful advice permitted — moderation brief written before launch

Risks to manage

  • Moderation at scale is expensive — plan the resourcing model before launch
  • Medical advice boundaries: clear rules on what community members can and cannot say
  • Privacy: parents discussing their children's challenges — GDPR implications for community data
  • Critical mass problem: community is only valuable at scale — seed with invited families from beta
02
Partnership · Audio Content

Tonies / Yoto collaboration for Early Years audio To explore

Partner with established audio platforms to deliver Bloom content through trusted physical products
Phase 2 · Post-MVP
Idea
5
Credibility
4
Time
2
Effort
2

Tonies (Germany) and Yoto (UK) are audio content platforms for children that deliver content through physical figurines or card systems. Both have established trust with families of young children, work offline, and are already used by many neurodivergent children who prefer audio. A Bloom collaboration could deliver Early Years parent guidance podcasts, narrated play activity guides, and pre-school learning stories through these channels.

Why Yoto over Tonies for UK launch

  • Yoto is British — founded in London, manufactured with UK families in mind
  • Yoto's card system is open for third-party content creators
  • Strong existing community of SEN parents who already use Yoto
  • Price point accessible to lower-income families (vs Tonies premium)

What Bloom could offer

  • Early Years parent guidance: "Understanding your child's sensory needs" audio series
  • Pre-school story cards using Bloom's same illustrated animal characters
  • Regulation support audio for children: breathing exercises, calm stories
  • Exclusive Bloom x Yoto card for families on the Bloom platform

Blockers and risks

  • Partnership negotiation time — Yoto will have existing content priorities and processes
  • Content production cost for high-quality audio narration
  • Revenue model not immediately clear — licensing vs revenue share vs brand partnership
  • Validate first: survey Bloom's early parent community on Yoto/Tonies ownership before investing
06
Partnership · Curriculum Credibility

Expert advisory panel — specialists who validate and champion Bloom To build

Educational psychologists, SENCO leaders, clinical professionals, and neurodivergent advocates
Phase 0 · Pre-build
Idea
5
Credibility
5
Time
3
Effort
3

An advisory panel of 5–7 specialists who review the product, validate the curriculum and AI architecture, and lend their credibility to Bloom publicly. This is standard practice for credible health and EdTech — and for Bloom it is non-optional. Parents of vulnerable children will not trust a product without clinical and educational credibility behind it.

Roles needed on the panel

  • Educational psychologist with SEND specialism (credibility for AI / curriculum)
  • Clinical CAMHS professional (safeguarding architecture credibility)
  • Experienced SENCO with national profile (school-facing credibility)
  • Neurodivergent adult advocate — lived experience represented on the panel
  • SEN legal specialist (EHCP Support Centre credibility)
  • Learning differences academic researcher (evidence base)

What to offer advisors

  • Advisory equity: 0.1–0.25% with standard vesting
  • Early access and genuine influence over product decisions in their domain
  • Named on the product (with consent) — credibility for them too
  • No expectation of weekly involvement — quarterly review + on-demand consultation
  • The opportunity to shape a product that will help thousands of children
Suggested first contacts: Professor Amanda Kirby (dyspraxia / neurodivergence research), Dr Tony Lloyd (former CEO, ADHD Foundation — confirm current role), Siena Castellon (neurodiversity advocate, author), Dr Pooky Knightsmith (mental health in education), IPSEA (legal review of EHCP content). Approach with the full product story document — the depth of the thinking is the pitch.
07
Partnership · Curriculum

Strength-based content partnerships — Made By Dyslexia, ADHD UK, Ambitious About Autism To explore

Organisations that already have parent trust and condition-specific expertise
Phase 2
Idea
5
Credibility
5
Time
2
Effort
3

Made By Dyslexia (founded by Kate Griggs, with Sir Richard Branson as a champion), ADHD UK, and Ambitious About Autism each have established parent communities, credible research partnerships, and strong brand recognition. Co-creating content with them — or simply getting their validation stamp on Bloom's condition-specific curriculum — would significantly accelerate parent trust.

Potential collaboration forms

  • Content validation: they review Bloom's dyslexia / ADHD / autism curriculum approaches
  • Co-branded guides: "Bloom x Made By Dyslexia: How to support a dyslexic reader at home"
  • Referral partnership: their parent communities recommended to Bloom with affiliate arrangement
  • Joint research: contribute Bloom's anonymised outcome data to their evidence base

What Bloom offers them

  • A practical tool their communities have been asking for
  • Outcome data that supports their research and advocacy
  • A credible digital platform that reflects their values
  • Potential revenue share on referrals
04
Content · Parent Hub

The EHCP Support Centre — aiming to be the most trusted EHCP resource online In spec

Battle-tested guidance written by parents who have fought — and won
Phase 2 · High priority
Idea
5
Credibility
5
Time
3
Effort
3

The EHCP process in England is deliberately exhausting. Most parents don't know their rights. The generic guidance online is useless. Bloom will build the definitive resource — written by parents who have been through it, reviewed by SEN lawyers, and updated every six months. Not corporate. Not clinical. Real.

Content components

  • Step-by-step EHCP navigator: request → assessment → draft → final → appeal
  • Template letters for every stage (request, refusal response, tribunal prep)
  • Phone call scripts — what to say, ask, and write down
  • Evidence documentation guide — building the paper trail that wins
  • SEND Tribunal process explained in plain English
  • Annual Review preparation guide

What makes it different from everything else

  • Written by people who have been refused and won — not just advisors
  • Regional SENDIAS directory — the free independent advice most parents never find
  • Community of parents at each stage, willing to share what worked
  • Reviewed by IPSEA and SEN legal specialists for accuracy
  • Updated every 6 months — policy and LA behaviour changes fast
Strategic importance: This is the feature parents will share more than any other. A parent who finds Bloom's EHCP support when their child is 4 and they've just been refused will still be a Bloom subscriber when that child is 14. The EHCP Centre is not just a product feature — it is a long-term relationship with the most loyal and vocal community in SEN parenting.
09
Content · Curriculum

Time teaching as a dedicated curriculum thread — NCETM-informed In spec

Clock reading → duration → sequencing → time management → life management
Phase 1 · Maths curriculum
Idea
5
Credibility
5
Time
3
Effort
3

Time is one of the most concrete areas where neurodivergent children struggle — and one of the least well-taught. ADHD affects time perception directly. Autism frequently involves difficulty with time transitions and duration estimation. Anxiety compresses and distorts time experience. Yet curricula teach telling the time in short steps across Years 1 to 3. Bloom treats it as a thread running throughout the maths curriculum — from concrete manipulation at age 6 to executive function coaching at 14.

The curriculum thread

  • Ages 5–7: Time as rhythm — daily routines, before/after, visual timelines
  • Ages 7–9: Clock reading through analogue manipulation (CPA approach)
  • Ages 9–11: Duration estimation — the skill ADHD children most need and least have
  • Ages 11–14: Sequencing and planning — connecting time awareness to task management
  • Ages 14–16: Time as life management — calendars, deadlines, self-regulation strategies

NCETM partnership opportunity

  • NCETM's Teaching for Mastery framework aligns directly with Bloom's CPA approach
  • NCETM has specific guidance on teaching time that Bloom's curriculum can build on
  • NCETM has no endorsement scheme, but clear alignment with its guidance would add credibility to Bloom's maths approach
  • Approach: share Bloom's maths curriculum spec with NCETM's primary team and request a review conversation
08
Governance · Safety

Monthly wellbeing and safety protocol — over-engineered by design To formalise

A structured monthly governance process with named owners, checklists, and board-level review
Phase 1 · Before any child uses the product
Idea
5
Credibility
5
Time
4
Effort
4

Safety checks must be structural, not aspirational. It is too easy to deprioritise them when things are busy. The monthly protocol locks this into governance — named people, specific checklists, documented outcomes, and a standing agenda item at board level. Over-engineered by design: the cost of missing a check is too high.

Monthly protocol — child safety

  • Review all safeguarding flags from the previous 30 days — every one, regardless of resolution
  • DSL reviews detection model performance: false positive / false negative rate assessment
  • Sample review: 10 randomly selected child sessions reviewed by a human for quality and safety
  • AI tutor language audit: review sample outputs for any prohibited language or concerning patterns
  • Parent complaint review: every complaint assessed against safety criteria

Monthly protocol — product integrity

  • Data privacy review: any new data flows assessed against DPA 2018 and GDPR
  • Third-party dependency audit: any change in API providers or infrastructure reviewed
  • Accessibility regression check: sample of new content tested against WCAG 2.2 AA minimum
  • Consent and transparency review: are all data uses still accurately disclosed to parents?
  • Advisory panel update: one advisor briefed on the month's changes and asked for input

Governance structure

  • Named DSL owns the child safety protocol — cannot be delegated without board approval
  • Written report produced monthly — stored permanently for regulatory audit
  • Any critical finding triggers an immediate pause on new user onboarding until resolved
  • Annual external audit by specialist child safety consultancy (from Phase 2)
11
Strategy · Early Years

Early Years companion — ages 0–6 as a strategic USP In spec

Parent guidance from first concern to age 6 — building the trust that becomes the product relationship
Phase 2 · Content build
Idea
5
Credibility
5
Time
3
Effort
3

No EdTech platform serves the 0–6 window. Parents in this stage are the most desperate, least supported, and most likely to become lifelong advocates for any product that genuinely helps them. The Early Years companion is not AI tutoring — it is parent guidance, diagnosis navigation, play-based learning support, and school transition preparation. The child arrives at Bloom's main platform at 6 having already grown up with it.

Content required (Phase 2 build)

  • Recognition guides: what ADHD, autism, dyslexia look like at ages 1–5
  • NHS diagnosis navigation: step-by-step, plain English, no jargon
  • Play-based activity library: 50+ activities, condition-specific, no prep required
  • School transition toolkit: Reception year preparation guide
  • SENDIAS regional directory: maintained and updated quarterly
  • External resource links: Portage, Speech and Language UK, SALT pathways, specialist nurseries

The acquisition funnel logic

  • Parent finds Bloom when child is 3 — finds genuinely useful guidance
  • Bloom earns trust over 3 years of Early Years support
  • When child turns 6, Bloom is the obvious, already-trusted learning platform
  • No competitor can replicate this relationship in the market
  • CAC is effectively zero for these converted families
12
Strategy · International

US expansion — architected from the start, executed in Phase 4 In spec

IDEA's enforcement strength and world-leading neurodivergent research make the US the right Phase 4 market
Phase 4 · Post-Series A
Idea
5
Credibility
4
Time
1
Effort
1

The US is not a better market than the UK — it is a different market with different strengths. IDEA's legal framework gives disabled children enforceable rights. North America is the largest regional EdTech market. The architecture, pedagogy, and experience design transfer entirely. Localisation is bounded and plannable. Low scores on time and effort reflect that this is a Phase 4 decision — not that it's unimportant.

What needs to be built for US

  • State-standards alignment — subject content mapped to each target state's standards
  • IEP report format — structured output template alongside EHCP format
  • COPPA compliance review — children's online privacy requirements under 13
  • US school district licensing model — different procurement, different decision-makers
  • IDEA federal special-education funding — the institutional budget route

What transfers entirely

  • AI architecture — no changes needed
  • Pedagogical frameworks — UDL, mastery-based, emotion-first are evidence-based globally
  • Child experience design — the creature, the journal, the check-in animals
  • Parent hub — with US-specific resource signposting added
  • Safeguarding architecture — US COPPA extends existing GDPR framework
How to use this document: This is a living document. Add new ideas using the template below. Score honestly — a low effort score is not a reason to build something if the credibility is low. The best ideas are high on all four dimensions. Review the pipeline quarterly and update status labels as ideas move forward, get validated, or get deprioritised.