Living document · Updated as relationships develop

Associations & partnerships

Every university, charity, clinical body, professional association, and regulatory organisation that Bloom can build a relationship with — and the specific value each one unlocks. Organised by what the relationship does for Bloom, not just what the organisation is.

How to think about this

Relationships that earn trust

These are not sponsorship opportunities. They are the network of credible organisations whose involvement signals to parents, schools, and investors that Bloom is the real thing. Each relationship has a different shape — some are content partnerships, some are referral pipelines, some are credibility stamps, some are future revenue channels.

Before launch — Phase 0–1
  • IPSEA — EHCP content review
  • NCETM — maths curriculum alignment
  • British Dyslexia Association — content review and style guidance
  • PDA Society — design validation
  • Dyscalculia Network — MVP alignment
  • ICO — data compliance partnership
  • 5Rights Foundation — Age Appropriate Design Code
Phase 2 — Seed raised
  • EEF — evaluation partnership for school adoption
  • Contact — referral partnership
  • ADHD UK — condition content validation
  • Ambitious About Autism — curriculum review
  • nasen — school professional network
  • BPS / AEP — advisory panel recruitment
  • Anna Freud Centre — clinical research
Phase 3–4 — Scale
  • NHS England / ICB — commissioning pathway
  • DTAC / ORCHA — NHS digital assessment
  • UCL / Birmingham — RCT partnership
  • GOSH — neurodevelopmental credibility
  • Family Fund — scholarship programme
  • Understood.org — US entry partnership
  • NAHT / ASCL — national school reach
The sequencing principle: Approach organisations in the order that makes sense for where the product is. A content review from IPSEA in Phase 0 costs nothing and adds enormous credibility. An EEF evaluation requires a product that's already in schools. An NHS commissioning conversation requires a clinical evidence base. Each relationship has a right time — force it early and it looks like namedropping, get the timing right and it's a genuine partnership.
Phase 0–1 · Approach now
Phase 1–2 · After beta
Phase 2 · After seed
Phase 3–4 · Scale
US · Phase 4

Academic & Research

The evidence base that makes everything else credible

Bloom's long-term moat is data and clinical evidence. Academic partnerships are how that evidence gets produced, validated, and published in a form that schools and the NHS will accept.

Education Endowment Foundation (EEF)
UK · Independent educational research charity · DfE-funded
Phase 2–3Evaluation partner
The EEF has no kitemark, but an independent EEF evaluation is among the most persuasive evidence a school can see. EEF commissions evaluations through open tenders, so Bloom would apply when a suitable round opens. Without independent evidence, Bloom competes on marketing.
HowApply for an EEF-funded randomised controlled trial evaluation once Bloom has 6+ months of school data from Phase 2. The application process is competitive but Bloom's SEND focus is genuinely underrepresented in EEF's portfolio.
⭐ Single highest-value external relationship for school B2B revenue
UCL Institute of Education
UK · University · World's leading education research institution
Phase 2Research partner
UCL IoE has dedicated learning differences and SEND research groups. A formal research partnership produces the peer-reviewed publications that become Bloom's clinical evidence base — the thing that unlocks NHS commissioning and serious school procurement.
HowApproach the IoE's learning differences research group with Bloom's anonymised session dataset and propose a co-authored study. The data is valuable to them; the publication is valuable to Bloom.
University of Birmingham — Education Neuroscience
UK · University · Strong SEND and neurodivergent learning focus
Phase 2Research partner
Birmingham has one of the UK's strongest education neuroscience groups, with specific expertise in ADHD and autism learning profiles. Strong alignment with Bloom's AI architecture — particularly the emotional regulation model and knowledge graph design.
HowApproach via the School of Education's research office. The LSTM emotion detection model is the most interesting research collaboration point — Birmingham has the methodology expertise Bloom needs.
Cardiff University — Prof Amanda Kirby
UK · University · World-leading neurodivergence researcher, Do-IT Solutions
Phase 0–1Advisory · Research
Prof Amanda Kirby is probably the most credible single academic name in UK neurodivergent education. Her research spans ADHD, dyspraxia, DCD, and co-occurring conditions. Named on the advisory panel she immediately raises Bloom's clinical credibility above every competitor.
HowApproach directly via Do-IT Solutions, her digital assessment company. She is engaged with EdTech. Lead with the full product story document.
⭐ Named suggested advisor — approach in Phase 0
Anna Freud Centre
UK · Children's mental health research · NHS-linked
Phase 2Clinical research
The UK's leading children's mental health research centre. Bloom's emotional regulation architecture is directly aligned with their research. A relationship here adds NHS-grade clinical credibility and positions Bloom within the serious mental health infrastructure — not just the consumer EdTech market.
HowApproach via their Schools in Mind network — Bloom's school partnerships in Phase 2 create a natural entry point.
Great Ormond Street Hospital (GOSH)
UK · NHS · World-leading children's hospital · Wolfson Neurodisability Service
Phase 3Clinical credibility
GOSH's Wolfson Neurodisability Service assesses complex neurodevelopmental conditions. A research collaboration or advisory relationship here is the highest possible clinical credibility signal for Bloom — particularly for NHS commissioners and investors evaluating the clinical pathway.
HowRequires an established clinical evidence base first — a Phase 3 relationship, approached via GOSH's research office once the RCT is underway.
King's College London — Child Psychiatry
UK · University · Leading child and adolescent psychiatry research
Phase 3Research partner
KCL's Institute of Psychiatry, Psychology and Neuroscience (IoPPN) is one of Europe's largest mental health research institutions with a strong child psychiatry focus. The safeguarding detection model and emotional regulation architecture are natural research collaboration points.
HowApproach via the MRC Social, Genetic and Developmental Psychiatry Centre — the research interests align closely with Bloom's affective AI module.
University of Exeter — SEND Research
UK · University · Autism and dyslexia specialism, Centre for Research in Special and Inclusive Education
Phase 2Research partner
Exeter's Graduate School of Education has a dedicated SEND research centre with strengths in autism and dyslexia learning profiles — directly aligned with Bloom's primary user group. Smaller than UCL but potentially a faster and more engaged partnership.
HowApproach the Centre for Research in Special and Inclusive Education directly with Bloom's curriculum design document as a starting point for collaboration.

Condition-Specific Charities

The organisations parents already trust

Parents of neurodivergent children are deeply loyal to the charities that have helped them. A relationship with the charity that supported their child's diagnosis is more powerful than any marketing campaign Bloom could run.

ADHD UK
UK · Charity · Replaces the ADHD Foundation, which closed in August 2025
Phase 0–1Advisory · Content
The ADHD Foundation ceased operating on 30 August 2025 and entered insolvency; its trustees pointed families to ADHD UK. Co-validated ADHD curriculum content from a national ADHD charity would carry real weight with the parents and schools Bloom is targeting.
HowApproach ADHD UK with the product story. A content validation partnership is a natural starting point — they review, Bloom carries their endorsement.
Dr Tony Lloyd led the ADHD Foundation until 2024 — confirm his current role before approaching
Ambitious About Autism
UK · Charity · Youth voice programme, TreeHouse School
Phase 1–2Content · Youth voice
Ambitious About Autism runs the UK's strongest autistic young people voice programme. Their participation in reviewing Bloom's Self-Understanding subject and product language would be the most authentic possible validation. Their school (TreeHouse) is a potential Phase 2 beta partner.
HowApproach via their Youth Programme team. Ask specifically for young people's input on the Self-Understanding subject — that is a concrete, bounded ask that is easy for them to engage with.
Made By Dyslexia
UK · Charity · Richard Branson, Keira Knightley backing · Global profile
Phase 1–2Endorsement · Content
Made By Dyslexia has arguably the highest public profile of any specific learning difference charity globally — Branson and Knightley give them mainstream media reach that no other SEN charity has. A Made By Dyslexia dyslexia-thinking endorsement on Bloom's Literacy curriculum would be a significant differentiator in parent marketing.
HowApproach via their education partnerships team. Their Dyslexia-Thinking Skills certification is a formal pathway worth exploring — Bloom's literacy approach is directly aligned with their framework.
British Dyslexia Association (BDA)
UK · Charity · Dyslexia-friendly style guide and Quality Mark (for schools and organisations)
Phase 0–1Content review
The BDA's Dyslexia Friendly Quality Mark is for schools and organisations, not digital products, but its style guide already shapes Bloom's reading design. For the Literacy curriculum, a BDA content review would be a credible early-stage partnership.
HowApproach the BDA for a content review of the Literacy curriculum design document in Phase 0. Ask whether the Quality Mark could apply to Bloom as an organisation.
Content review — begin Phase 0
PDA Society
UK · Charity · Pathological Demand Avoidance · Niche but highly engaged community
Phase 0Design validation
PDA is one of Bloom's core design profiles — the no-demands design principle, the absence of time pressure, and the low-threat environment all directly serve PDA children. The PDA Society is the most engaged community of PDA-aware parents in the UK. Their community trusts very few EdTech products. Getting their validation early would be disproportionately valuable.
HowApproach via the PDA Society's education team. Ask them to review Bloom's design principles against PDA best practice — a specific, bounded ask they are well placed to respond to.
⭐ High trust, underserved — engage before launch
Dyscalculia Network
UK · Community · Maths-specific learning difference · Directly aligned with Bloom MVP
Phase 0Content · Community
Bloom's MVP is maths-only. Dyscalculia is systemically underserved and under-recognised compared to dyslexia. The Dyscalculia Network's parent and educator community is small but highly engaged and will become early advocates if Bloom's maths approach is right for dyscalculic children.
HowApproach the Dyscalculia Network's co-founders, Cat Eadle and Rob Jennings, and its educator community. Share the maths curriculum design and ask for specific input on dyscalculia accommodations.
Dyspraxia Foundation
UK · Charity · Dyspraxia / DCD awareness and support
Phase 1–2Content · Community
Dyspraxia (DCD) is one of Bloom's core conditions and one of the most underserved in EdTech. Fine motor and processing speed accommodations in Bloom's product design directly serve dyspraxic children. The Dyspraxia Foundation community is loyal and underserved by most digital tools.
HowApproach via the Dyspraxia Foundation's education committee. A joint blog post or resource on supporting dyspraxic learners digitally is a low-commitment first step.
ADHD UK
UK · Charity · Newer, highly active online ADHD community · Strong social following
Phase 1Community · Reach
ADHD UK has built one of the most engaged ADHD communities in the UK — particularly among late-diagnosed adults who are now parenting neurodivergent children. Their online reach is disproportionate to their charity size and their community overlaps heavily with Bloom's parent target.
HowApproach via their community partnership programme. A parent-facing article on supporting ADHD children with learning at home is a natural starting point.
National Autistic Society (NAS)
UK · Charity · Largest autism charity in the UK · Schools network
Phase 2Content · Schools
The NAS runs its own autism schools and the Autism Accreditation programme, which works with hundreds of organisations. Its parent community is large. A NAS content review of Bloom's autism-specific design choices would be significant for school adoption.
HowApproach via NAS's education team. Their Autism Accreditation standard is worth reviewing Bloom's design against — alignment with it supports school B2B conversations.
Speech and Language UK (formerly I CAN)
UK · Charity · DLD and communication difficulties · SALT network
Phase 1Content · SALT network
Speech and Language UK supports children with Developmental Language Disorder (DLD) and communication difficulties. Bloom's voice-first writing approach and audio-first content design serve DLD children directly. Its SALT professional network is also a route to finding Bloom's contracted SALT advisor.
HowApproach via its educator network and Talking Point resources, which align naturally with Bloom's Literacy curriculum.

Family Support Organisations

The charities already inside Bloom's target families

These organisations are already in the lives of the families Bloom serves. A referral from them is worth more than any cold marketing. The relationship is one of alignment and signposting — not competition.

Contact
UK · Charity · Families with disabled children · Benefits, welfare, community
Phase 2Referral partner
Contact serves the families Bloom serves — at the crisis and welfare end. They support families navigating benefits, respite, and local services. Bloom handles the learning and development end. The relationship is naturally complementary. Contact's community is one of the most powerful potential referral pipelines in the SEN sector, reaching families who couldn't otherwise afford specialist support.
HowApproach Contact's partnerships team. Propose a mutual signposting arrangement — Bloom links to Contact's benefits guidance from the parent hub, Contact recommends Bloom to families ready to look at learning support.
⭐ Key referral pipeline — reaches lower-income families who most need Bloom
Portage
UK · Home visiting service · Early years (0–5) · Pre-diagnosis support
Phase 0–1Early Years referral
Portage workers visit families of young children with developmental delays before diagnosis — exactly the window Bloom's Early Years companion serves. A Portage referral to Bloom's Early Years guidance content would reach families at the most important and most underserved moment. Portage workers already recommend digital resources.
HowApproach the National Portage Association. Share the Early Years companion content plan. A recommendation in their practitioner guidance is the goal.
Family Fund
UK · Charity · Grants for families of disabled children · UK-wide reach
Phase 3Scholarship route
Family Fund provides grants to families of disabled children for equipment, technology, and support. Bloom subscriptions are exactly the kind of thing Family Fund grants are used for. A formal partnership could mean Bloom is listed as a recommended technology, and families use Family Fund grants to pay for Bloom — solving the affordability gap for the families who most need it.
HowApproach Family Fund's technology partnerships team in Phase 2, once Bloom has evidence of impact. The evidence is the entry requirement.
Mencap
UK · Charity · Learning disabilities · Large family network
Phase 2Community · Reach
Mencap has one of the largest SEN family networks in the UK, particularly for children with more significant learning disabilities. While Bloom's core offering is for children who can engage with a screen independently, the parent guidance and EHCP content serves Mencap families directly. Their family network is a meaningful reach channel.
HowApproach via Mencap's digital partnerships team with a focus on the parent hub and EHCP Support Centre content, rather than the child-facing product.
Scope
UK · Disability charity · Online community · Helpline
Phase 2Signposting
Scope's online community and helpline reaches families across disability types including many neurodivergent profiles. Their helpline advisers routinely recommend digital tools. A formal listing as a recommended EdTech resource in their helpline guidance reaches families at a high-intent moment.
HowApproach Scope's helpline team with a simple information sheet about Bloom for their advisers to use when families ask about learning support tools.
Carers UK
UK · Charity · Registered carers · Many SEN parents are also registered carers
Phase 2Reach · Signposting
A large proportion of SEN parents are also registered carers — particularly those with children with co-occurring physical or mental health conditions. Carers UK's community overlaps significantly with Bloom's target parent. Their digital resource recommendations reach a highly relevant audience.
HowApproach Carers UK's resources team. The EHCP Support Centre content and the parent advocacy guides are the most relevant entry points.

Curriculum & Standards

The frameworks that make Bloom's curriculum defensible

Schools and SENCOs will ask what framework Bloom is built on. These associations are the answer.

NCETM — National Centre for Excellence in the Teaching of Mathematics
UK · DfE-funded · Teaching for Mastery · Most respected maths framework in England
Phase 0Curriculum alignment
Bloom's maths curriculum is built on NCETM's Teaching for Mastery framework — CPA approach, number sense, and the time teaching thread all draw directly from NCETM guidance. NCETM does not endorse commercial products, so the aim is visible alignment with its published guidance, which primary SENCOs and maths leads already trust.
HowShare Bloom's maths curriculum specification with NCETM's primary team and request a review conversation. The time teaching thread is a specific, strong entry point — it directly uses their published guidance.
⭐ Begin Phase 0 — curriculum already aligned, formalise the relationship
nasen — National Association for Special Educational Needs
UK · Professional association · SENCOs, SEN leaders, governors
Phase 2Professional reach
nasen has over 100,000 members (membership is free) and is a key network for SENCOs in England. Their publication NASEN Connect reaches thousands of SEN professionals. A nasen case study or product feature is one of the most direct routes to the school B2B market. nasen membership events are also a route to the SENCO advisory panel member Bloom is recruiting.
HowApproach nasen's publications team with a case study from Bloom's Phase 1 school relationships. A genuine impact story from a SENCO is the ideal format for their audience.
Whole School SEND
UK · Consortium · SEND system improvement · LA and school network
Phase 2School network
Whole School SEND is a consortium of organisations working to improve SEND provision across England. Their network reaches schools, LAs, and Multi-Academy Trusts — exactly Bloom's Phase 2 B2B pipeline. Being listed in their recommended resources is a meaningful route into the school market.
HowApproach via their resources team in Phase 2, once Bloom has evidence of school impact to share.
Driver Youth Trust
UK · Charity · SEND literacy, school policy specialism
Phase 2Literacy curriculum
The Driver Youth Trust specialises in literacy difficulties and school SEND policy. Their Driving Literacy programme is used in hundreds of schools. Alignment with their literacy framework gives Bloom's Literacy curriculum school-facing credibility alongside the BDA quality mark.
HowApproach via their education team once the Literacy curriculum is authored in Phase 2.

Clinical & NHS

The pathway to statutory revenue

NHS commissioning is Bloom's highest-value long-term revenue stream. Every clinical relationship built in Phases 1–2 is an asset toward that pathway.

NHS England — Digital Health Agenda
UK · NHS · ICB commissioning · Digital health transformation
Phase 3Commissioning pathway
Long NHS waits (over 16 months on average for an autism assessment) create genuine NHS demand for evidenced digital interventions. NHS England's digital transformation agenda and ICB commissioning budgets are the mechanism through which Bloom becomes a commissioned NHS service. This is a £500–800 per child revenue stream at scale.
HowRequires NICE-compliant evidence base first. Begin building relationships with NHS Digital health leads in Phase 2 — the relationships take time. The NHS Partnerships Lead hire in Phase 4 is the person who converts these relationships into contracts.
ORCHA — Organisation for the Review of Care and Health Apps
UK · NHS app assessment · NHS app library listing pathway
Phase 3NHS listing
ORCHA is a commercial digital health assurance provider used by many NHS organisations. NHS England's Digital Technology Assessment Criteria (DTAC) are the baseline for the NHS Apps Library. Bloom will need DTAC and, for many commissioners, an ORCHA review.
HowBegin the ORCHA assessment process in Phase 3 once Bloom has clinical evidence and the safeguarding infrastructure is independently audited. The assessment is structured and achievable.
NSPCC
UK · Children's charity · Child protection · Online safety
Phase 0–1Safeguarding · Illustrators
The NSPCC is the definitive UK child protection authority. Two specific Bloom needs align with NSPCC: finding a DSL contractor (their professional network is a route), and finding an illustrator with therapeutic/child protection experience for the feeling animals commission. An NSPCC connection also adds safeguarding credibility for investors and parents.
HowApproach via NSPCC's professional network for DSL and illustrator referrals. A formal relationship comes later — in Phase 2 when Bloom has the evidence to support it.
National Development Team for Inclusion (NDTi)
UK · NHS / Social care · SEND system integration · Commissioning consultancy
Phase 3Commissioning intelligence
NDTi works with NHS and local authorities on SEND system integration — they understand how commissioning decisions are made and have existing relationships with the ICB-level decision makers Bloom needs to reach in Phase 3+. A NDTi connection is a shortcut through the NHS commissioning maze.
HowApproach in Phase 3 via the NHS Partnerships Lead hire. NDTi relationships are built at system leader level — they need Bloom to have clinical credibility first.

Regulatory & Standards

The frameworks Bloom must operate within

Not optional partnerships — structural requirements. Getting these right from the start is the difference between a product that can scale and one that gets shut down.

ICO — Information Commissioner's Office
UK · Regulator · Children's data · Age Appropriate Design Code
Phase 0Mandatory compliance
ICO registration is required before collecting any personal data. The Children's Code (Age Appropriate Design Code) sets specific requirements for products used by children. Bloom's compliance with the Children's Code is not only a legal requirement — it is a trust signal that parents will actively look for. Build to it from day one, not as an afterthought.
HowRegister with the ICO before any data collection. Engage the DPO contractor to review Bloom's design against the 15 standards of the Children's Code during Phase 0. The ICO publishes free guidance specifically for startups building children's products.
⭐ Legal requirement — begin immediately, before any data collection
5Rights Foundation
UK · Children's digital rights · Children's Code advocacy · Global reach
Phase 0–1Design validation
5Rights championed the Children's Code (which the ICO drafted) and continues to lead on children's digital rights globally. Bloom's privacy-by-design architecture is directly aligned with their principles. A 5Rights endorsement of Bloom's approach to children's data would be significant for the parent community and for investors evaluating data risk.
HowEngage with 5Rights' design review process in Phase 0. Share Bloom's data architecture and Children's Code compliance plan — they actively engage with companies building responsibly.
Ofsted SEND Framework
UK · Regulator · SEND accountability · School inspection
Phase 2School adoption driver
Ofsted's SEND accountability framework means schools are inspected on how well they identify and support neurodivergent pupils. Bloom's EHCP-aligned reporting and SENCO dashboard can help schools show the impact of their SEND support, which Ofsted inspects. Ofsted sets no data format, so this is a benefit to describe, not a requirement Bloom meets.
HowDesign the reporting suite around what Ofsted looks at in SEND — the impact of support and how it is monitored — without promising inspection evidence. This is a product decision, not a partnership.
ORCHA / CE Marking
UK · Digital health assessment · NHS app library · Clinical device pathway
Phase 3NHS prerequisite
For Bloom to be recommended by NHS clinicians or commissioned by ICBs, it will need to meet NHS England's DTAC and, for many commissioners, an ORCHA review covering clinical safety, data protection, usability and evidence. It is time-consuming and requires a product that is already live with real users — a Phase 3 target.
HowBegin the ORCHA pre-assessment process in Phase 2 to understand the gaps. Full assessment in Phase 3 once the clinical evidence base exists.

Professional Bodies

The networks that reach the professionals who influence adoption

Parents decide to subscribe. Schools are convinced by SENCOs and head teachers. Clinicians are persuaded by professional peers. These bodies reach all three.

Association of Educational Psychologists (AEP)
UK · Professional body · All EPs in England and Wales
Phase 1Advisor recruitment · Reach
The AEP is the professional home of all educational psychologists in England and Wales — and EPs are one of Bloom's most important advisory and referral relationships. The EP advisory panel member Bloom is recruiting is most likely found through AEP's network. EPs who recommend Bloom to families carry enormous weight.
HowApproach AEP's CPD events and journal with a case study or article about Bloom's child model and emotional regulation architecture. The academic framing resonates with EPs.
NAHT — National Association of Head Teachers
UK · Professional body · School leaders across all phases · 38,000+ members
Phase 3School distribution
More than 38,000 school leader members. A NAHT-featured product or resource reaches the decision-makers who approve SENCO spending. NAHT's annual conference and publication are routes to scale school adoption beyond individual relationship selling.
HowApproach NAHT's conference programme in Phase 3 once Bloom has school evidence. A session on neurodivergent inclusion and digital tools is a natural fit.
British Psychological Society (BPS)
UK · Professional body · Chartered psychologists · Peer review
Phase 2Clinical credibility
The BPS's Education Psychology and Educational Technology sections are the peer community for Bloom's clinical and curriculum claims. Publication in a BPS journal or presentation at a BPS conference establishes Bloom as a serious participant in the professional community rather than a consumer EdTech product making unsupported claims.
HowApproach via the EP advisory panel member once appointed. A BPS Digest article on AI and neurodivergent learning is the starting point.
RCSLT — Royal College of Speech and Language Therapists
UK · Professional body · All registered SALTs · CPD network
Phase 1SALT advisor · Reach
All registered SALTs in the UK belong to RCSLT. Bloom's SALT contract advisor is found through this network. Beyond recruitment, SALTs who work with neurodivergent children are natural Bloom advocates — their clinical recommendations to families carry weight that parents trust.
HowAdvertise the SALT contract role through RCSLT's job board. Engage RCSLT's technology special interest group with Bloom's voice-first literacy approach in Phase 2.

Hardware & Platforms

Products already in neurodivergent homes

These are products neurodivergent families already trust. A Bloom relationship with any of them is a route into the home that no cold marketing can replicate.

Yoto
UK · Audio content platform · Children's card-based player · SEN parent favourite
Phase 2Content · Early Years
Yoto is British, trusted by SEN parents, and works offline — a rare combination. Their card system is open to third-party content creators. A Bloom x Yoto collaboration delivers Early Years parent guidance, narrated play activity guides, and pre-school learning stories through a device already in many neurodivergent homes. No screen. No demands. Exactly right for the 0–6 window.
HowApproach Yoto's content partnerships team in Phase 2 with a specific Early Years content proposal — 10 narrated play activities for neurodivergent children aged 2–5. Make it easy to say yes to a trial.
Tobii Dynavox
UK / Sweden · AAC hardware · Eye-gaze technology · School and home use
Phase 3Accessibility · Distribution
Tobii's eye-gaze hardware enables severely physically disabled users to access digital content. Bloom's accessibility architecture should be Tobii-compatible — and Tobii's school relationships in the UK are a distribution channel into exactly the specialist provision Bloom serves. A formal integration partnership would open the most significantly disabled end of Bloom's user base.
HowEnsure Bloom's full keyboard navigation and eye-gaze compatibility in the product design phase. Approach Tobii's UK education team in Phase 3 with the accessibility audit results.
Texthelp — Read&Write
UK · Assistive technology · Dyslexia tools · Large school install base
Phase 3School integration
Read&Write by Texthelp is installed in thousands of UK schools for dyslexic learners. Bloom and Texthelp serve the same school population — Texthelp as a reading and writing tool, Bloom as an adaptive learning service. A referral or integration partnership would reach Bloom's target school population through an already-trusted channel.
HowApproach Texthelp's school partnerships team in Phase 3. A co-written guide on supporting dyslexic learners — combining Texthelp's assistive tools with Bloom's adaptive curriculum — is a natural starting point.
Widgit / Boardmaker
UK · AAC symbol systems · Visual communication · Widely used in SEN schools
Phase 3Visual AAC alignment
Widgit symbols and Boardmaker are used throughout SEN provision in UK schools. Children who use AAC systems in school will recognise Widgit and Boardmaker symbol sets. Bloom's visual content design should be informed by — and potentially aligned with — these systems for children transitioning between school and home digital learning.
HowConsult with the SALT advisor about AAC symbol alignment during the Bloom content design phase. Formal partnership is a Phase 3 discussion once Bloom has AAC users in the product.

Media & Amplification

The publications that reach parents and schools

A press release achieves almost nothing in this sector. These publications are read by the exact communities Bloom serves — a genuine editorial relationship with any of them is worth more than paid advertising.

Special Needs Jungle
UK · Parent publication · Most trusted SEN parent journalism · Sceptical audience
Phase 1Editorial · Review
SNJ's audience is the most informed and sceptical SEN parent community in the UK. They actively scrutinise products that claim to help neurodivergent children. A positive SNJ review is earned, not bought — which makes it disproportionately valuable. An SNJ feature reaches Bloom's exact target parent at the moment they are actively researching solutions.
HowInvite SNJ's editors to the beta. Give them unfiltered access and ask for an honest review. The product needs to be good enough to invite scrutiny — if it is, the review will reflect that.
TES — Times Educational Supplement · SEND
UK · Teacher publication · SEND editorial section · 900,000+ teacher resources
Phase 2School reach
TES SEND reaches every SENCO in the country. A TES SEND feature or case study — ideally from a SENCO who has used Bloom in their school — is the highest-reach editorial opportunity in the school B2B market. TES also has a resource marketplace where Bloom's SENCO-facing materials could be listed.
HowApproach the TES SEND editorial team in Phase 2 with a case study from a Phase 1 school partner. A SENCO voice piece is more credible than a company profile.

US · Phase 4

The associations that open the American market

US expansion is Phase 4. Build these relationships at conferences and through UK academic connections from Phase 2 — the relationships take years to develop. The US is differently structured from the UK but the associations are just as important.

US context: The US special education market is governed by IDEA (Individuals with Disabilities Education Act) rather than the SEND Code of Practice. IEP (Individual Education Program) replaces EHCP. IDEA funding is the special-education budget route; Title I separately funds schools with many low-income pupils. Stanford, Harvard, MIT and Vanderbilt are potential research partners. Build academic relationships with US institutions from Phase 2 — they will already know Bloom's UK research partners.
Understood.org
US · Non-profit · Reaches 20m+ people a year
Phase 4Content partner · Not competitor
Understood does not teach — it informs. Bloom teaches. The relationship is complementary, not competitive. Understood's 10m+ users represent the largest pre-qualified audience of US parents of children with learning differences. A content partnership or cross-referral arrangement would give Bloom US distribution that no marketing budget could replicate.
HowApproach Understood's partnerships team in Phase 3 — build the relationship before the US launch. A UK pilot data sharing arrangement is a natural starting point given Understood's research mission.
CHADD — Children and Adults with ADHD
US · Non-profit · Largest ADHD organisation in the US
Phase 4Community · Reach
CHADD's annual conference and parent community is the entry point for the US ADHD parent market. Their endorsement or conference presence signals to US parents that Bloom is a credible, vetted tool — not an import that doesn't understand the US context.
HowPresent at CHADD's annual conference in Phase 4 with US data from the first year of operation. Conference presence establishes Bloom in the professional and parent community simultaneously.
Council for Exceptional Children (CEC)
US · Professional body · US special educators · leading US special education convention
Phase 4School distribution
The CEC is the professional home of US special educators — the equivalent of nasen in the UK. Their annual convention is the largest gathering of SPED professionals in the world. A CEC-featured product or session reaches the US school market at scale.
HowBuild awareness through CEC's publications (Exceptional Children journal) from Phase 3, using UK research data. Submit for their conference in Phase 4 once US data exists.
Learning Disabilities Association of America (LDA)
US · Non-profit · Learning disabilities advocacy · Parent and professional network
Phase 4Advocacy · Reach
LDA's parent and professional network spans all learning disability types — the US equivalent of the condition charities Bloom partners with in the UK. Their annual conference and state chapter network provide both professional credibility and parent community reach across the US.
HowApproach LDA's national office and specific state chapters in the first US launch states. A state-chapter approach is more tractable than a national campaign at entry.
The US university opportunity: Stanford's CERAS (Center for Education Research at Stanford), MIT's Teaching Systems Lab, Harvard Graduate School of Education, and Vanderbilt's Kennedy Center all produce world-leading neurodivergent education research. Build relationships with UK counterparts at UCL and Birmingham from Phase 2 — they will make the introductions. The academic credibility that opens US districts is built years before the product launches there.